AI and Search: How The Shift Affects Your Brand
Tue, Jun 24
|Knoxville
Search is changing. Search engines are dying, and people are going to AI for answers. We cover the shifting sands and what to do about them.
Time & Location
Jun 24, 2025, 9:00 AM – 10:00 AM
Knoxville, 828 N Broadway, Knoxville, TN 37917, USA
About the event
Artificial Intelligence is a divisive topic. Some people find it intimidating, others dismiss it as a fancy chatbot. Both of them are right. AI is simultaneously the most overhyped and underestimated invention of our lifetimes. In this class, we’ll unpack the (latest) death of SEO (yes, it’s died before) and what’s really changing this time. Long live SEO!
The first 10 people to register get free tickets!
Traditional search engines like Google, Bing, and Yahoo have ruled the internet for over two decades. But their grip on traffic is slipping. Now, thanks to AI-powered search tools like Perplexity, SearchGPT, and SGE, users don't even need to visit your site to get your content. Search Engine Optimization isn’t dead. But the rules have changed. Now it's time to optimize for a new kind of search engine. Those who adapt will thrive.
Those who don’t? Well... it’s the Yellow Pages all over…